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Mateo Gray
Mateo Gray

Persuasion Theory And Research O'keefe 17.pdf __FULL__



Without question, the study of persuasion is essential to understanding human communication and contemporary research continues to yield insights and concepts that further this understanding. Indeed, a student could turn to any issue in journals as varied as Communication Quarterly, Applied Communication Research, and the Southern Communication Journal and almost certainly find the latest in persuasive communication research.




Persuasion Theory And Research O'keefe 17.pdf


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Since its ascendency within persuasive communication research some five decades ago, the empirical approach to persuasion has dominated the scholarly landscape. While this social scientific approach contributed to the proliferation, predictability, and general acceptance of persuasive communication theories and practices, there is growing evidence that we are currently in the midst of a rhetorical revival.


Daniel J. O'Keefe (born 1950) is an American communication and argumentation theory scholar. He is the Owen L. Coon Professor in the Department of Communication Studies at Northwestern University. His research concerns persuasion and argumentation, with a focus on meta-analytic synthesis of research concerning persuasive message effects.[1] This program of work often addresses the question of whether normatively good argumentation contributes to persuasive success.


O'Keefe is the author of Persuasion: Theory and Research (.mw-parser-output cite.citationfont-style:inherit;word-wrap:break-word.mw-parser-output .citation qquotes:"\"""\"""'""'".mw-parser-output .citation:targetbackground-color:rgba(0,127,255,0.133).mw-parser-output .id-lock-free a,.mw-parser-output .citation .cs1-lock-free abackground:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat.mw-parser-output .id-lock-limited a,.mw-parser-output .id-lock-registration a,.mw-parser-output .citation .cs1-lock-limited a,.mw-parser-output .citation .cs1-lock-registration abackground:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat.mw-parser-output .id-lock-subscription a,.mw-parser-output .citation .cs1-lock-subscription abackground:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat.mw-parser-output .cs1-ws-icon abackground:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat.mw-parser-output .cs1-codecolor:inherit;background:inherit;border:none;padding:inherit.mw-parser-output .cs1-hidden-errordisplay:none;color:#d33.mw-parser-output .cs1-visible-errorcolor:#d33.mw-parser-output .cs1-maintdisplay:none;color:#3a3;margin-left:0.3em.mw-parser-output .cs1-formatfont-size:95%.mw-parser-output .cs1-kern-leftpadding-left:0.2em.mw-parser-output .cs1-kern-rightpadding-right:0.2em.mw-parser-output .citation .mw-selflinkfont-weight:inheritISBN 1452276676), a review of empirical research on persuasion. His work has been published in the Journal of Communication, Human Communication Research, Communication Monographs, Communication Theory, Communication Yearbook, Argumentation, Quarterly Journal of Speech, Argumentation and Advocacy, and other journals.


Based on previous research, there appear to be a few ways to address self-efficacy in risk communication messages. For example, crisis communication scholars recommended providing instructions to help people to physically protect themselves (Coombs, 201916; Sturges, 199417). Additionally, Bandura (200118) argued that self-efficacy can be developed using vicarious experiences by social models (i.e., seeing social models who are similar to the audience perform the behavior), and social persuasion (i.e., encouraging an audience to engage in the behavior). Thus, this study also proposed a second hypothesis:


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